McKinsey 2011 Sustainability Survey
McKinsey 2011 Sustainability survey.pdf
More companies are managing sustainability to improve processes, pursue growth, andadd value to their companies rather than focusing on reputation alone.
"This survey explored why and how companies are addressing sustainability and to what extent executives believe it affects their companies’ bottom line, now and over the next five years. In a related opinion piece, "Putting it into practice," at the end of this survey, the authors argue that more businesses will have to take a long-term strategic view of the issue by identifying and pursuing sustainability opportunities that hold the highest value potential."